Category Archives: Advertising

Comme des Garçons

The cultural avant-garde are the true innovators of their craft. They live to rebel against the status-quo, no matter how limited their appeal may be. In 1969, the freelance stylist Rei Kawakubo started her own brand, called Comme des Garçons (from a French soldier’s song meaning Like the Boys). Her mission was simply to ‘make a business out of creation.’ But what … Continue reading

Chanel No. 5

Generating $100M per year, with a bottle sold every thirty seconds, Chanel No. 5 has been called le monstre (the monster) by industry insiders in Chandler Burr’s book The Perfect Scent. It isn’t just the most successful and enduring fragrance of all time – the extraordinary scent and understated bottle represent the very idea of luxury around the world, and … Continue reading

Formula 1

F1 is to the automotive world as Haute couture is to fashion world. They are both based in spectacle, and no expense is spared by the big names to hire top talent and equip them with the best staff and resources available. They both exist to push the limits of human creativity and skill, bringing worldwide admiration for those who … Continue reading

The Hitachi Tree

There is a tree growing on American soil that is familiar to everyone living in Japan, yet is virtually unknown to the rest of the world. The 130 year-old Monkeypod has been a living symbol for the Hitachi Group Corporation since 1973. It can be found in the privately-owned (open to the public), Moanalua Gardens on the island of Oahu … Continue reading

POST magazine for the iPad

I recently purchased my first iPad when the second version came out, and I’ve been avidly exploring what content is out there that has been created specifically for this format. While the iPad may not be the best tool for every task it’s given, the transition from glossy magazines to the digital tablet seems completely natural. If the Kindle is the … Continue reading